From message delivery and data collection to analysis and optimization, [ad.agio] is a powerful multi-channel optimized ad-server driving innovation in the digital market.

[ad.agio] has a main focus on the “sell-side” of the digital marketing technology, although it implements some services aimed at advertisers and agencies. Its maximum simplicity in software development allows customization and full integration according to any publisher’s unique need.

By a smart architecture, a powerful core engine and several advanced functionalities, [ad.agio] goes beyond standard ad-serving offering some highlights:

Optimized delivery:

• Click/Conversion Optimization: [ad. agio] automated and semi-automated optimization technology works on price, position, targeting, and behaviour to maximize the click-through/conversion rate or to automate the ad-serving process to increase revenue from your inventory.
• Behavioural Targeting Optimization: delivering timely and relevant promotions to targeted users increase value for advertisers and extend premium inventory for publisher. [ad.agio] uses Neodata system of behavioural targeting to build up profile for each user. Ads are delivered according to the user profile even while he/she is surfing in non-related areas.

Inventory Management:

• Advanced Traffic Forecasting System [Overbooking/Underbooking details]: [ad.agio] stores very detailed logs and implements a powerful traffic forecast supporting the sales force in selling ad-space and preventing the overbooking of campaigns;
• Real-time Reporting [OLAP]: [ad.agio] reporting system allows to generate several multidimensional reports with real-time drill-down and roll-up functionalities. Custom reports based on client business requirements are created upon request;
• Post-click data-mining analysis on customer specification: publishers get insight into consumer behaviour and navigation’ patterns by mining user’s activity within the network’s sites

Video Spot Delivery:

• [ad.agio] delivers Pre-Mid-Post Rolls, In-stream Overlay, Companion Banner. [ad.agio] supports the integration with several standard flash players (VAST; SMIL; etc…) and proprietary ones (Json; XML; etc..)

Mobile and iApplication ads delivery:

• [ad.agio] delivers ad-campaigns on mobile phones identifying each device’s unique screen size and capabilities. In order to match various mobile phone capabilities, [ad.agio] allows to book multi-format ads for each campaign. Then the system automatically selects the best one according to the user’s mobile phone screen resolution/size, operating system, browser capabilities, etc..

Customization

• Customization and easy integration with third-party applications

Traffickers gain control by an intuitive and customizable web-based user interface to:

• manage contact information and user permission (advertiser, agencies, salesperson, etc..)
• book ad-spaces and confirm orders
• change banners and campaigns on the fly. Traffickers can rely on a frequent campaign push (less than 10 minutes)
• test banner functionalities (view; size; weight; redirect; etc..)
• specify targeting for each campaign (start/end date; day of the week; hours of day; Imps Overall Cap; Imps daily Cap; Exclusivity; Uniform Distribution; etc..)
• track income online